Please follow these guidelines when creating your contribution to The Applied Ecologist’s Blog.
- Think about your audience. Posts should be relevant and accessible to those involved in the management of biological resources. If writing about your research, make sure you focus on the management implications.
- Write in plain language. Try to avoid academic jargon. Remember to define acronyms and initialisms at their first use, unless they are commonly known, for example ‘UK’ or ‘DNA’.
- Be personable. Use the first person (I/we) and a friendly tone of voice. Your post should be less formal than a research article. Try to use the active voice instead of the passive (‘we did’ rather than ‘this was done’).
- Use British English (-ise, -re, -our, ll, double vowels, -ence, -ogue).
- Remember the evidence. Back up what you say by embedding links in the text instead of using citations and references. Make a clear distinction between fact and your own opinion.
- Visuals are key. Please remember to send photos, videos, illustrations or infographics with your text. Make sure you have permission from the image/video owner and anyone who appears in the photo/video.
- Headings and titles help. Remember to include a title with your text. Consider adding subheadings to break up the post and make it easier to read.
- Keep it simple. Try to stick to 500-750 words for your blog. Split your text into shorter sentences and paragraphs, again so it is easier to read.